CAN I BUY YOUR MAGIC MOP?
Seeing now how completely the latter group defeated the former, it's hard to believe there was actually a debate at one point. For every Bruce Springsteen or Neil Young that refuses to pimp out his portfolio, there's a Led Zeppelin song for Cadillac (ironically off an album from which no singles were released back in the day!), or the ubiquitous & revolting use of "Blitzkrieg Bop" for any product line pushing it's "rebelliousness." Rebellious gum, rebellious soap, rebellious diet soda, there's no limit.
Oh, by the way, I'm not suggesting that anything "should be done" about this. Songwriters should be free to cravenly peddle their art, and advertisers have never operated within any culturally-accepted framework. Quite to the contrary, it's advertisers who continually "move the line" from what's acceptable to what will be acceptable soon even if it's not right now. It's the way it is, and it ain't changing.
No, as usual, I just wanna make fun. So, with no further ado, the first two entries in what I assume (if not actually "hope") will be a running gag here. Yes indeed, ladies & gents, I present to you the first two DICSUCCs:
1. Magic Bus, The Who -- Nissan: In a rather clever commercial, a young boomer couple drives around with their children, enjoying the freedom of the road, cruising through one cool vista after another, as the jaunty rhythms of the Who's late-60's ode to psychedelia & capitalism plays. Yes, capitalism too. It's actually that underbelly to the original tune that makes it so effective for advertising: "I want it," "can I buy your Magic Bus?," "can't have it," "think how much you'll save." The song is filled with elements of consumerism, and it works. Hell, I almost went out and bought a damn minivan!One Way Or Another, indeed. More of these to come I'm sure.
I'm making no sort of commentary here on Pete Townshend (he wants to buy you leather, remember?), nor on the 60's, not even on the obvious fact that the counter-culture ultimately referred to the "check-out" counter. Nah, no time for that. It's just despressing, that's all. But not nearly as much as . . .
2. One Way Or Another, Blondie -- Swiffer: Yeah, that is depressing, isn't it? Almost too much to let you realize how funny it is. Debbie Harry, the ultimate hot & bad babe of my early adolescence (sweet body, short skirts, sneered on camera, and said "pain in the ass" in a popular song when I was eleven years old) being used to sell the most mundane of household items. The irony is as thick as the riff from the rhythm guitar.
And that, my friends, is what drags it from bizarrely funny straight to depressing: this was Blondie's most ass-kicking song. A straight-out rocker, guitars coming right at you, about unbridled lust. (Or stalking; you decide). And now we get to hear it as we watch a pretty actress-as-housewife clean her floor with a disposable mop.